One of my (and millions of other girls') favorite social media platforms is Instagram, and these companies know that. Watching my feed go from just posts from my friends and celebrities (during the rise of Instagram) to sneaky advertising every other post, has been interesting because behind every ad -no matter if it is endorsement or not- there is a marketing strategy.
Sugar Bear Hair is a company that sells vitamin gummies which allegedly promote healthy hair growth.
What is interesting about SBH's approach to e-marketing is that they use "online celebrities" to promote their product. These endorsers range from successful YouTube vloggers and makeup artists, to Playboy models and girls who are just popular online for seemingly no reason at all.
The strategy works in a similar way that celebrity endorsements work. For example, the Kardashians have developed a way to reach out to their audience of mostly young girls by using an approach that makes it seem like you could be friends with them. They post photos of themselves with a box of weight loss tea and although some are catching onto the fact that it's just advertising, most see celebrity endorsements as recommendations from friends.
The marketing strategy is then plummeted even further via websites that report on celebrity trends.
All in all, this method of e-marketing has proven effective and it is worth it to track its progress as time goes on.
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