Vine and It's Influencers

Vine is a popular social media application that allows its users, Viners, to create 6 second video clips. Since its launch in January 2013, the app has had so much success that it is able to pay its influencers between $20,000 to $50,000 per ad campaign.

The app uses popular Viners as one of their main sources for income. Companies such as Sephora, Marc Jacobs, and Burberry have all created flashy advertisements, all 6 seconds or less, which has gotten them successful results. 

Newly made Vine stars such as Nash Grier, Cameron Dallas, and King Bach each have net worths in the millions. They have reached a level of popularity on the social networking app that the company pays them for simply posting non-ad related content. Wendy's, a popular fast food chain, pays Viners like Jessi Smiles $3,000 for simply mentioning them in a Vine. 

You may be thinking to yourself, "What is it about these videos that are so interesting?". Well for starters, the app has an "Explore" page that consists of various categories. These categories range from animals, art, and comedy, to a do-it-yourself (DIY) video that instructs watchers on how to create things. 

Businesses such as the San Francisco Zoo uses a clever marketing technique of posting Vines of their animals. The company then places the clip under the animal category and sit and watch as people begin tagging their friends on the video of the cute group of penguins. 

Vine further stretches its influence by patterning with popular social media network, Twitter, to facilitate sharing and viewing Vines. This further expands its e-marketing influence by becoming accessible on a different platform and by allowing companies to advertise through Vine on Twitter. Vine actively engages with users on a daily basis providing feedback on funny Vines and also by providing customer and technical support. 

It is without a doubt that in little as 3 years Vine has dominated the e-marketing network.