Whether it's debating which place is closest, has the best vibe, and most importantly, has the best food. Luckily for us, the app Yelp provides distance, price average, reviews, and directions.
Yelp allows consumers to write reviews which ultimately effects the businesses' star rating. Yelpers can rate a reviewer's credibility by checking when their account was created and how many reviews they have written.
Users are encouraged to "check in" to places in order to receive titles such as "The Duchess of Jamba Juice" (a title which I proudly held for sometime).
The company's brilliant e-marketing strategy of using real customer experience to provide basic business information such as hours of operation, location, and contact information as well as pictures puts it at the top of Apple's Must Have Apps list.
Yelp's form of income is by selling advertisements. Business owners that purchase advertisements on Yelp have boosted their annual sales by $8,000 according to Boston Consulting Group, March 2013. Businesses can manage their Yelp business page by setting up a free account to post photos, contact consumers about their experiences, and by creating special Yelp deals.
This e-marketing approach encourages users to engage, provide feedback for the company (as well as other consumers) and even as advertising since users can share their check-ins when they visit a location via social media.
The app is perfect for finding the perfect place to go with friends on a Saturday night.
No comments:
Post a Comment